YouTube ads are about to get way more effective with AI-powered neuromarketing joined the TNW for Startups programme and exhibited at a previous TNW Conference. This story was part of the programme offering; it’s written under full editorial control of TNW. Check out this year’s packages here! A few years ago, the AI-focused team at conducted an insightful neuroscientific study. They invited 10 advertising creatives to bring in their favourite work. They then put the creatives in a magnetic resonance imaging (MRI) scanner to monitor brain activity and asked them to grade each other’s work.  As it turned out, the grades given were both similar and consistent.  Save for one crucial exception —…

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